The Power of Equifax Soft Pulls

‍

Digital auto buying is accelerating and customers expect instant answers without risking their credit.

Equifax Soft Pulls allow brokers and dealers to pre-qualify customers without impacting their credit score. Instead of starting the buying journey with a hard inquiry, soft pull technology empowers buyers to understand what they can afford before committing.

According to Equifax research, beginning the car buying process with a soft pull results in a 16% increase in sales compared to starting with a hard pull .

Soft pulls aren’t just a convenience tool, they’re a revenue accelerator.

By integrating Equifax Soft Pulls into Lukrative’s platform, brokers can deliver faster insights, stronger customer confidence, and higher closing ratios.

‍

Benefits of Soft Pull Pre-Qualification

‍

Soft pull pre-qualification transforms the buying experience for both brokers and customers.

Key Benefits:

✔ No Impact to Credit Score
Customers can view their credit information without triggering a hard inquiry .

✔ Increased Purchase Urgency
Consumers are 31% more likely to purchase within 30 days when they use a soft pull.

✔ Improved Online Engagement
84% of auto shoppers say increased online engagement creates a more seamless in-store experience.

✔ Faster Deal Structuring
Soft pull data helps determine incentives, financing options, and payment structures earlier in the process.

✔ Higher Conversion Rates
Starting with a soft pull increases sales performance compared to beginning with a hard inquiry.

When customers know where they stand, hesitation disappears and deals move forward.

‍

Challenges Dealers Face Without Soft Pulls

‍

The digital auto journey has shifted dramatically. Today:

• 64% of customers want to complete most of their purchase process online
• power-of-soft-pull-case-study
• 80% of franchise dealers plan to expand digital purchasing options in the next 12–24 months
• power-of-soft-pull-case-study

Without soft pull integration, brokers and dealers face:

• Slower approvals due to uncertainty
• Lost customers afraid of hard inquiries
• Lower online engagement
• Reduced competitiveness in a digital-first market
• Missed opportunities to pre-structure deals before submission

Consumers want clarity without risk. Dealers who don’t offer it risk being left behind.

‍

Conclusion

‍

Equifax Soft Pulls empower consumers and accelerate sales.

By allowing customers to access their credit insights without impacting their score, brokers create trust at the very first step of the buying journey. When combined with Lukrative’s automated workflow and lender submission tools, soft pulls become more than a feature, they become a growth engine.

The outcome is clear:

More engagement.
More confidence.
More closed deals.

In a digital automotive market, pre-qualification is no longer optional — it’s your competitive advantage.

‍